Reach Desired Demographics
For The Right Reasons

Alumni Baby Boomer conference attendees come to Baby Boomer alumni events for a variety of reasons including:

• Seeking faster career advancement in their present occupation
• Understanding how to transfer their skills and experience to a different industry or field of work
• Fulfilling life-long aspirations to make a difference in the world
• Reentering the workforce after an extended absence
• Striving for a better work-life balance
• Starting, buying, or selling a business
• Seeking independent contract work and/or part-time employment

Baby Boomer Career events deliver a highly educated and experience workforce. Below are the results from a recent UCLA Anderson School of Management Baby Boomer conference.

Extensive Marketing Reaches
Thousands of Baby Boomer Alumni

HRMS/SeasonedPro customizes each event’s marketing plan to the specific needs of the hosting university’s alumni labor market. All alumni marketing is focused on those graduates living within the metropolitan area of host university, and likely to be between the ages of 40 to 60. The plan includes, but is not limited to:

• Multiple email announcements to alumni database provided by the hosting university.
• Direct mail announcements to alumni without email addresses.
• Advertising in the university’s alumni magazines and e-newsletters.
• Announcements to students enrolled in executive education/extension programs.
• Additional pre-conference marketing includes promotion:
  • On the host university’s alumni web site.
  • On our HRMS/SeasonedPro web site.
  • In our e-newsletter distributed to thousands of Baby Boomer professionals.
  • To professional trade associations.
  • To outplacement firms.
  • To executive search firms.
  • To employment and career service providers.

Unique Conference Programming Provides Several Ways To Reach Baby Boomer Alumni

The first day (Friday) allows your staff to directly recruit alumni in a job fair environment. Attendees are drawn to the event not only to meet perspective employers and related sponsors, but also to have access to career development and job search workshops conducted by well-known, well-branded experts.
As a sponsor, you will also have the option of attending the second day of the conference (Saturday) to gain additional access. During the day, you will have an unparalleled opportunity to meet with alumni five times during the day:

• Morning registration and breakfast networking.
• Morning coffee break.
• Sit-down lunch.
• Afternoon coffee break.

Saturday attendees have access to a robust array of nationally recognized speakers addressing common career transition issues, personal aspirations and challenges affecting Baby Boomer professionals at mid-life. A well-branded keynote speaker and a panel of Baby Boomer professionals that have made successful mid-life transitions are featured during the morning general sessions. Afternoon breakout sessions include expert speakers from the fields of HR, career management, executive search, psychology, entrepreneurship, law, healthcare, financial planning and executive coaching. You can view a Saturday program recently held at UCLA by clicking here.

Directly Recruit Hundreds of Alumni;
Brand Your Company To Thousands

Bronze Package: Branding Only

• Your logo or organization name promoted in:
  • Email marketing material sent to thousands of alumni, multiple times before the event.
  • The program content and registration web site pages.
  • The Saturday conference program guide handout .
  • HRMS/SeasonedPro’s e-newsletter.
  • HRMS/SeasonedPro’s web site.
  • The hosting college’s alumni e-newsletters (subject to publication dates).
  • The hosting college’s alumni magazines (subject to publication dates).
  • Auditorium visuals during the conference morning assembly.
  • Post program email follow-up surveys.
  • Reduced fee of $75 to attend both Friday and Saturday conference days.
• Note: Conference marketing starts approximately four months prior to the event. The earlier you register for sponsorship, the more your company name and logo can be included within the promotional items listed above.

Silver Package: Branding and Direct Recruiting

Included in your rental fee:

• All branding exposure included in the Bronze Package indicated above.
• An 8’ x 10” inline with table and two chairs for direct recruiting.
• When the event is one day (Saturday only), you are provided with two full registrations to access your booth and attend the conference.
• When the event is two days (Friday and Saturday), you are provided with four booth personnel registrations to access your both on Friday and two complimentary full conference registrations for Saturday.
• Complimentary buffet lunch will be provided to booth personnel during Friday’s job fair event from 12:00 to 1:30 pm in the sponsorship lounge.
• Complimentary refreshments will be provided to booth personnel during Friday’s job fair event all day in the sponsorship lounge.
• Additional personnel from your company can register for the Saturday conference for a reduced rate of only $75.
• Full-page b/w ad in Saturday conference handout binder.
• Company listing in Friday’s job fair program guide.
• A post conference attendee email list (subject to attendee permission).
• Notes:
  • Although all reasonable measures are taken to secure the exhibit area, individual booths and material contained within exhibit booths are the responsibility of the exhibitor.
  • Booth space will be assigned on a first-served basis. No guarantees are made with respect to booth location.
  • For the two day conferences when exhibitors set up their booth on Friday for the Job Fair portion of the conference:
    • Booth set up: Friday, 6:30 am to 9:30 am. All booths must be set up by 9:30 am. Doors open at 10:00 am.
    • Booth dismantling: Doors close Friday at 4:30 pm. Dismantling must not begin until after 4:30 pm. No exceptions.
  • For one day conferences when exhibitors set up their booth for a Saturday event:
    • Booth set up: Saturday, 6:00 am to 8:00 am. All booths must be set up by 8:00 am. Doors open at 8:15 am.
    • Booth dismantling: Doors close Saturday at 4:15 pm. Dismantling must not begin until after 4:15 pm. No exceptions.

Gold Package: Branding, Direct Recruiting, and National Exclusivity

• All branding exposure indicated in the Bronze package above.
• All direct recruiting opportunities indicated in the Silver package above.
• Recognition of your company from the podium and prominent display of sponsor’s logo prior to the beginning of the Saturday General Session.
• Exclusivity: You will be the only company representing a mutually agreed upon business definition, over a mutually agreed upon period of time.

Baby Boomer Career Events
Scheduled Through March 2006
More universities are being added. Please check our website frequently. Program details are published on this website approximately three months prior to the event.

(1) Represents the approximate number of alumni (data provided by the college) graduating between 1964 and 1985, currently living within the greater metropolitan area of the campus, and having a valid mailing address and/or email address.

(2) Four networking eating and refreshment events on Saturday offers your company an exclusive opportunity to gain additional exposure to all attendees. Onsite sponsor signage and your company logo on napkins used during the breakfast networking, two coffee breaks and lunch.

(3) Provide us your logo, and we will prominently display it on the front cover of the Friday and Saturday program guides

(4) HRMS/SeasonedPro will choose an appropriate promotional item and print your logo on it for distribution to the projected number of attendees stated for each conference.

(5) Receive these quantity discounts for any combination of exhibit and sponsorships items indicated in the table above if you pay at the time your agreement is signed:

• 2 5% any two items.
• 5.0% any three items.
• 7.5% any four items.
• 10.0% any five items.
• 12.5% any six items.
• 15.0% seven items are more.
• Purchase your exhibit and sponsorship items, and pre-pay by June 30, 2005, and receive an additional 5% discount.

(6) We reserve the right to change exhibit and sponsorship fees based upon changes in the projected number of attendees. Terms and conditions may change without notice.

Sponsoring is Easy

We look forward to working with you on designing an opportunity specific to your needs. To purchase a sponsorship, simply click here.

If you have questions, feel free to contact Blaze Callahan at 310.855.1064 x 104. You can email Blaze at b.callahan@hrms.net.